Working with Times Media I have illustrated this booklet that appeared in last Saturdays Times.

To get across to the readers the importance of ‘Doing a Good Turn’ for the planet – in particular that washing with Ariel at 30C, will cut energy and carbon emissions, therefore minimising their impact on the environment
To associate Ariel’s ‘Do a Good Turn’ campaign with topical environmental issues such as climate change
For readers to understand that their cleaning needn’t be compromised by washing at low temperatures – because Ariel’s ‘Cool Clean’ formula cleans effectively at 30C